5 hard skills or competencies (industry competencies) for District Retail Sales Manager
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Names the various platforms and tools used to design, analyze and manage retail strategies.
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Level 2 Behaviors
(Light Experience)
Uses ethical retail strategies when managing the promotion of products and driving sales.
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Level 3 Behaviors
(Moderate Experience)
Utilizes various platforms for managing retail strategy, including digital marketing and social media.
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Level 4 Behaviors
(Extensive Experience)
Recommends changes to the existing retail strategic management to achieve sustainable growth of sales and customers.
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Level 5 Behaviors
(Mastery)
Stays updated on the market dynamics and manages the flexibility of the existing retail strategies.
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2 general skills or competencies (Job family competencies) for District Retail Sales Manager
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Names different kinds of promotional marketing materials.
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Level 2 Behaviors
(Light Experience)
Tracks and reports the results of promotional activities.
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Level 3 Behaviors
(Moderate Experience)
Uses interactive materials such as videos, charts, or slideshows to show product features to clients.
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Level 4 Behaviors
(Extensive Experience)
Oversees a targeted promotion initiative to an identified set of customers.
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Level 5 Behaviors
(Mastery)
Leads the development and launching of multiple marketing promotions.
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Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Lists all the technologies, techniques, and tools for the sales management process.
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Level 2 Behaviors
(Light Experience)
Supports the management and resolution of sales operations issues.
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Level 3 Behaviors
(Moderate Experience)
Prepares customized sales performance summaries to support the management in developing a sales plan.
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Level 4 Behaviors
(Extensive Experience)
Oversees the overall execution of strategic plans.
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Level 5 Behaviors
(Mastery)
Establishes sales methodologies for end-to-end sales process management.
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11 soft skills or competencies (core competencies) for District Retail Sales Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Names tools and systems used in managing business performance.
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Level 2 Behaviors
(Light Experience)
Suggests alternative solutions when the initial approach did not produce satisfying results.
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Level 3 Behaviors
(Moderate Experience)
Recommends performance benchmarks for our business units.
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Level 4 Behaviors
(Extensive Experience)
Reviews crucial data and goal progress to assess business performance.
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Level 5 Behaviors
(Mastery)
Sets organizational goals and tracks progress using a business performance management system.
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Summary of District Retail Sales Manager skills and competencies
There are 5 hard skills for District Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for District Retail Sales Manager, Promotion, Sales Management.
11 soft skills for District Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a District Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.